MARKET EXPANSION

Market expansion is inevitable in a franchise business model, we continue to answer these questions as we seek out new business partners:

Expanding to new markets:

• What markets are currently covered?
• What other markets have the greatest potential?
• Which potential new markets are easiest to support/reach?
• Which potential markets offer the greatest growth opportunities?

We often consider which markets would be easiest to reach for our vendor partners to support a new location. Our knowledge, experience, and contacts have played a large role in determining the proper markets to move into. Also actively recognizing the upswing of residential and commercial construction and remodeling plays a big part as well.

TERRITORY EXPANSION

With the right business platform and services, combined with the appropriate go-to-market approach, barriers are reduced, and revenues and capital can rapidly be added to an existing fabrication business. However, expanding into the market with a brand-new business is a risk if done incorrectly, resulting in wasted investment in the wrong market, damaging operational issues, and high opportunity costs in time and money. Our New Territory Expansion is designed to remove and mitigate risk when expanding into new areas, thus enabling successful local business owners to re-brand and take their business to new levels. We do this by a combination of our expertise, experience, and contacts…structured into a systematic approach.